The Club Evolves: Exclusive New Structures for Our Members

Lian Original was never meant for everyone. It has always been a world for those who do not need to explain quality – who simply live it. With the following changes in the Members Club, we sharpen this promise and establish structures that truly reflect the standards our members deserve.

Exclusive Access

Our Limited Editions are henceforth reserved exclusively for Gold Members and VIP Members. The Exclusive Limited Editions, the rarest of what Lian Original has to offer, are accessible to VIP Members only.

Exclusivity is not a marketing promise. It is a decision. And we make it deliberately.

Individual Recognition Instead of Blanket Discounts

Flat-rate discounts are a thing of the past. In their place comes a Loyalty System that honours genuine engagement – within the Club and in the Shop alike. As members grow more active, they rise through the levels, unlocking personal, individual discount conditions along the way. Those who show up, are rewarded.

VIP Members will enjoy a higher base discount than Gold Members.

The Club-Internal Loyalty System

An exclusive Loyalty System lies at the heart of the Members Club. It recognises the activity and commitment of each individual member. What counts: reacting to posts, publishing your own content, and actively engaging in conversations within the Club. Those who contribute, rise.

The system spans 9 Levels – each one a statement of belonging and dedication. With every level gained, new and personal discount conditions are unlocked, reflecting the individual effort each member brings.

Those who reach the pinnacle – Level 9 – are honoured with something truly distinctive. They receive annual fixed discounts. These are bestowed as a quiet acknowledgement of extraordinary loyalty and presence. A recognition that cannot be purchased. It must be earned.

Discretion as a Principle

The exclusive livestreams from the Members Club will henceforth be made available on the newly established Lian Original YouTube Channel. The platform will serve as a curated video archive. What is visible: Lian Ospelt – and only him. No chat, no interactions, no traces of our members. The privacy of our community is non-negotiable.

The Club remains what it has always been: a space of trust.

VIP Membership – Not Bought. Earned.

A VIP Membership at Lian Original is not a transaction. It is an invitation – and one that is not extended lightly. Every application is reviewed personally by Lian Ospelt. This commitment is our promise to all those who are already part of this circle.

Path to the VIP Membership:

The process begins with an application fee of CHF 500, payable directly in the Shop. The membership application form within the Club is then unlocked. We strongly encourage completing it with the utmost care. The depth and completeness of the information provided are decisive. Lian Ospelt personally reviews the applications. Selected candidates will receive an individual payment link for the membership fee of CHF 3,000.

Price Adjustments – Effective 1 March 2026

The prices in the Shop will be finalised tomorrow. From 1 March 2026, the updated prices will be exclusively in effect. We recommend taking the time to familiarise yourself with the new conditions in advance.

Lian Original remains what it has always been – only more deliberate.