The Soul of Lian Original

In a world that spins faster every day, we crave stability. We look for things that possess not just a price, but true value. This is exactly where the story of Lian Original begins.

We are more than just a label for leather goods. We are a mindset. In this post, we take you behind the scenes of our brand based in Vaduz, Liechtenstein. We show you what truly defines a “Lian Original.” It ranges from the founder’s first pencil sketch to our unique community voting system on Discord.

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The Founder’s Signature: Design is a Matter for the Boss

In many fashion houses, collections are created by anonymous teams that analyze and copy trends. At Lian Original, things are different. Here, design is not a department—it is the personal vision of our founder.

Every single product comes from the pen of Lian Ospelt himself.

For Lian Ospelt, designing is an intimate process. Every bag, every accessory begins as a sketch on his desk in Vaduz. He entrusts the creative direction to no one else. Why? A product only deserves the name “Lian Original” if it reflects 100% of his aesthetic. It must embody his standards for functionality and his attention to detail.

There are no compromises made by committees. What you hold in your hands is the result of pure, unfiltered creativity—authentic and unmistakable.

The Donation Program: “Where good is lacking, you must do good!”

We redefine luxury: not as waste, but as responsibility. We call this Conscious Luxury. Many companies donate an opaque portion of their profits at the end of the year. We do it differently: Concrete, measurable, and democratic.

The 10 CHF Guarantee With every product you purchase, 10 CHF automatically flows into our donation pool. This amount is firmly anchored in our calculations—regardless of promotions or discounts.

The Power of Community (The Discord Voting) Who receives the money is not decided by management, but by you. Every year in October, we present various charitable organizations on our Discord server—complete with images and background information. Then, the community has the floor:

• The Timeframe: October 1st to October 31st.

• The Mechanism: The project with the most “Likes” from the community receives the total collected annual sum. This amount is paid out in December.

In the past, we have supported diverse causes together with our customers. Examples include the flood victims in Germany (2021) and the Theodora Foundation (2022). We also supported projects like “The Circle” (2023). This is Conscious Luxury in action: Transparent, direct, and steered by the community.

The Customer Program on Discord: Welcome to the “Inner Circle”

Forget dusty newsletters that sit unread in your spam folder. At Lian Original, we believe in genuine exchange and modern technology. That’s why our entire customer and loyalty program takes place where communication is alive: On our exclusive Discord Server.

We chose Discord to break down the barrier between brand and customer. Here, you are not just a consumer, but part of the team.

Your Benefits in the Discord Program:

• Pre-Sale Access & Drops: Our collections are often strictly limited. Members on the server are the first to know about new products. They receive exclusive purchase links before they are even visible in the official online shop.

• The Marketplace: Our dedicated “Buy-Sell Channel” allows secure trading or swapping. Customers can exchange sold-out Lian Original products with each other.

• VIP Status (The Upgrade): For the ultimate circle, we offer an exclusive VIP membership (CHF 600.- annually). This opens doors that remain closed to others. It provides access to personalized gifts. Members enjoy the highest discount tiers. They also receive invitations to private events.

• Behind-the-Scenes: Experience real-time support and get glimpses into production that are never shared on Instagram.

Conclusion: A Promise to the Future

Lian Original combines the personal artistic signature of Lian Ospelt with a radically honest donation culture and a community that is as exclusive as it is familial.

It is an invitation to all who know the difference: Between mass-produced goods and unique pieces. Between silent donations and active participation.

Ultimately, Lian Original is the proof that true luxury today is defined not just by the quality of the leather, but by the character of the community behind it.