The Lian Original Auction Platform Goes Live

Visit the Lian Original Auction Website (Registrations are now being accepted): The Lian Original Auction Platform Goes Live

Just our Mission for Conscious Luxury.

Handcrafted in Italy. Rooted in Liechtenstein. Destined for the few.

At Lian Original, our commitment to Conscious Luxury means we take responsibility for every single stitch. We don’t believe in “stock”, we believe in artifacts that deserve a story. Our digital auction portal on AirAuctioneer.com will be the heartbeat of this philosophy. We have a mission to find a worthy home for every masterpiece we’ve ever created.

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1. The Showroom Archive: A Mission of Sustainability

To honor our zero-waste vision, we are opening our archives. Our goal is to give Showroom Demos, Prototypes, and Shooting Exponates a second life.

• Storied Pieces: These items have been featured in our creative process—previously handled or worn for professional shoots and exhibitions. They bear the character of our brand’s history.
• The Entry Point: These pieces have already played a role in our journey. Therefore, they will start with a massive 50% discount on the original retail price as the opening bid.
• The Why: We value resources over profit. By offering these storied pieces at a lower entry point, we ensure that no handcrafted excellence is ever wasted.

2. The Vault: Cultivating Value for the Next Generation

For our Limited Editions and Exclusive Limited Editions, the auction serves a much higher purpose: Value Appreciation. We are not clearing out leftovers. We are setting the market price for the world’s rarest footwear. We achieve this by selling the last Products from those Categories at Auction.

• Freshly Crafted for You: Unlike our showroom pieces, winners of these auctions will receive a brand-new, made-to-order pair. Once the auction is won, you will provide your specific size. Our Italian artisans will then craft your pair from scratch.
• Investment Grade: These auctions start strictly at the Official Retail Price (VK). By letting the community decide the final price, we protect and increase the value for every existing collector.

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How to Participate: Security & Transparency

To maintain the integrity of our auctions and ensure a secure environment for all collectors, we have implemented a strict participation protocol:

• Registration Required: To place a bid, you must first register an account on our official Lian Original Auction Portal. This ensures that every bidder is a verified member of our community.
• Secure Payment: To guarantee the highest level of financial security, all auction winnings are settled exclusively via Bank Wire Transfer. This method ensures transparency and saftey.
• Purely Digital: All bidding takes place online via our partner, AirAuctioneer.com. There is no physical location; the thrill of the hunt happens entirely in our secure digital space.
• Inclusive Donation: Each Item sold at Auction adds CHF10.- to the Donation Pot

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Current Status: The Final Polish

The platform is live and accessible for registration. We are currently finalizing the legal and regulatory frameworks to ensure a 100% secure environment for our global community. The first digital hammer will fall. This will happen as soon as the legal foundations for our Live-Stream Events and Private Club Auctions are set.

Lian Original – Because true excellence deserves a home, not an archive.