Our Values in Focus: A Message on U.S. Tariffs and the Future of Sustainable Luxury

Dear Lian Original Community,

As the founder of Lian Original, my vision has always been to create products that go beyond mere aesthetics. Our handcrafted creations are a promise to the values that define us. This includes those from our skilled artisans in Italy. These values are uncompromising quality, sustainable production, and authentic craftsmanship.

In recent weeks, a new trade policy has affected the entire luxury goods industry. The U.S. has recently imposed new tariffs on imports from the European Union. This step presents many European luxury brands with the challenge of including extra import costs in their pricing.

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Our Response to the Challenge: Quality Over Margin

Many brands feel compelled to pass these increased import duties on to their customers. At Lian Original, though, we are making a conscious decision. We will keep our current prices for all products affected by the new U.S. tariffs. We believe that true luxury is found in the integrity of a product. It is also in the values of the brand, regardless of its specific origin.

This decision shows our commitment to all of our trusted partners and artisans. It also demonstrates our dedication to you, our valued clientele. We are not raising our prices. Instead, we are absorbing these extra costs. This ensures we can continue to invest in the highest quality materials and our sustainable production practices. We do this without sacrificing the values you appreciate in Lian Original.

Please note that we will continue to watch the situation closely. Market conditions can change at any time. Trade policies can also change at any time. Should future adjustments become necessary, we will communicate transparently and with our unwavering commitment to our brand’s values.

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Why Sustainable Luxury Retains Its Value

In a world where trends change quickly, our dedication to quality stands above short-term profit. Our luxury goods are not just products; they are testaments to craftsmanship passed down through generations. Purchasing a Lian Original product is thus an investment in longevity and conscious consumption. We are proud to be a brand that offers ethical luxury goods. We are not afraid to stand by our convictions.

Your support is the foundation of our success. It allows us to stay true to our principles even in challenging times. We continue delivering products that are both meaningful and of exceptional quality.

Sincerely,

Lian Ospelt

Founder, Lian Original