A Historic Pursuit for Liechtenstein’s Global Luxury Brand Recognition
VADUZ, LIECHTENSTEIN / March 23, 2026 Lian Original announces its official nomination for the International Sustainability Award 2026. This global recognition marks a pivotal moment for the Principality: should Lian Original win, it would be the first time a brand from Liechtenstein has ever received this prestigious sustainability honor.
This nomination builds on an unprecedented era of success for the label. In late 2025, Lian Original achieved a historic milestone by becoming the first-ever brand from Liechtenstein to win at the Luxury Lifestyle Awards, where it was named “Best Luxury Niche Fashion Brand.” That victory, which marked the first time the global “Oscars of Luxury” recognized a Liechtenstein label, set the stage for the brand’s current momentum on the international stage.
“Representing our home on the global stage is a responsibility we carry with immense pride,” says Lian Ospelt, Founder and CEO of Lian Original. “Winning our first global award for Liechtenstein last year was a breakthrough. This new nomination for the International Sustainability Award 2026 is evidence. Our ‘Conscious Luxury’ philosophy is resonating far beyond our borders.”
The nomination follows a string of recent accolades. It includes a nomination for the German Brand Award 2026 under the motto “Brand Forward.” This month, Lian Original’s dedication to social and environmental impact became more visible. The brand celebrated a new charitable donation record. They tripled their contributions compared to the previous year.
By championing a zero-inventory, “sketch-to-leather” model, Lian Original continues to prove that luxury can be both world-class and deeply responsible. As the final judging period for the 2026 awards begins, the brand remains a symbol of Liechtenstein’s growing influence in the global movement toward ethical and sustainable fashion.
About Lian Original
Lian Original is a luxury fashion house based in Liechtenstein. It focuses on fusing high-end Italian craftsmanship and sustainable innovation. The brand is known for its limited-edition pieces. It has a transparent supply chain. The brand provides an exclusive experience that prioritizes ethical sourcing. It also focuses on environmental responsibility. Lian Original was the first Liechtenstein brand to gain international recognition at the Luxury Lifestyle Awards. It is a leading voice for the future of “Conscious Luxury” in the world.
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Lian Original
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