Lian Original Featured in Prestige Magazine

Handcrafted Luxury, Designed in Liechtenstein

We are thrilled to announce a major milestone for Lian Original. In the latest issue of the Prestige Magazine, there is an exclusive 4-page interview featuring our founder, Lian Ospelt. It gives readers a rare look behind the brand.

A Conversation on Agility and Resilience
Sitting down with journalist Nathalie Becker, Lian opens up about the unique origins of the brand. Lian Original was born during the global “Social Distancing” era of 2020. It was created not just as a fashion label, but as a response to a changing world.

In the feature, we discuss:

• The “Produce after Purchase” Model: How we are fighting mass production and prioritizing sustainability by crafting excellence only when it is requested.
  
• Community First: Our unconventional approach to luxury communication using Discord to build an interactive community rather than just a customer base.
  
• Liechtenstein Roots: How growing up in Vaduz and a non-traditional business background shaped the agility and problem-solving mindset that drives the brand today.

The Future of Luxury Footwear
The article highlights our commitment to “Handcrafted Luxury, Designed in Liechtenstein.” It explores how we blend high-end fashion with a modern, agile business structure that puts quality and the customer relationship at the center.

The spread is visually anchored by stunning photography captured by Oliver Ospelt, showcasing the intricate details of our signature designs.

Get Your Copy
The magazines are currently en route to us. If you would like to read the full story, please reach out to us via our contact page. You can also get a physical copy of this milestone moment by contacting Support Chat.