A Historic Pursuit for Liechtenstein’s Global Luxury Brand Recognition VADUZ, LIECHTENSTEIN / March 23, 2026 Lian Original announces its official nomination for the International Sustainability Award 2026. This global recognition marks a pivotal moment for the Principality: should Lian Original win, it would be the first time a brand from Liechtenstein has ever received this
VADUZ, LIECHTENSTEIN — Following its recent international recognition at the Luxury Lifestyle Awards (World Luxury Chamber of Commerce), Lian Original is proud to announce two major milestones that redefine the intersection of high-end design and social impact: the achievement of a new charitable donation record and the launch of the brand’s first-ever Premiere Auction. A
Just our Mission for Conscious Luxury. Handcrafted in Italy. Rooted in Liechtenstein. Destined for the few. At Lian Original, our commitment to Conscious Luxury means we take responsibility for every single stitch. We don’t believe in “stock”, we believe in artifacts that deserve a story. Our digital auction portal on AirAuctioneer.com will be the heartbeat
VADUZ, LIECHTENSTEIN — The international luxury community recently celebrated the 2025 win of Lian Original at the Luxury Lifestyle Awards. A deeper historical milestone has now been confirmed. Lian Original is officially the first brand from the Principality of Liechtenstein to ever get this global accolade. A National Milestone on the Global Stage The Luxury
Lian Original was never meant for everyone. It has always been a world for those who do not need to explain quality – who simply live it. With the following changes in the Members Club, we sharpen this promise and establish structures that truly reflect the standards our members deserve. Exclusive Access Our Limited Editions
Lian Original Evaluates International Presence Gallery Showroom Concept Under Review VADUZ, LIECHTENSTEIN – February 20, 2026 – Lian Original, the Vaduz-based luxury label for Conscious Luxury, announces that the company is evaluating the strategic foundations for a highly selective international presence. An inquiry from a potential partner in the international luxury segment has prompted the
The Lian Original Members Club The era of compromise is over. At Lian Original, we believe that true luxury cannot exist without absolute privacy. When faced with new platform mandates—including Face ID and biometric tracking—we chose a different path. We chose to build our own sanctuary. Today, we officially launch the new Lian Original Members
A New Era of Exclusive Luxury Community Dear Members, Customers and Friends What began as the Lian Customer Program is now evolving into the Lian Original Members Club. This transformation extends far beyond a simple name change. This development marks a significant step in our brand expansion and underscores our commitment to excellence and innovation.
Dear Lian Original Family, I’m reaching out to you personally today regarding an important decision we’ve had to make about our Discord-based Customer Program. As many of you know, Discord has announced significant platform changes rolling out globally from March 2026. These changes include mandatory age verification processes. They also involve enhanced data collection measures.
The historic win of the Luxury Lifestyle Award 2025 marked a milestone as Best Luxury Niche Fashion Brandin Liechtenstein. Additionally, the prestigious nomination for the German Brand Award highlighted our achievement. Lian Original is creating something entirely new.Lian Ospelt is personally working on it right now. He is creating our most elaborate and thoughtfully designed