A Historic First for the Principality of Liechtenstein

VADUZ, LIECHTENSTEIN — The international luxury community recently celebrated the 2025 win of Lian Original at the Luxury Lifestyle Awards. A deeper historical milestone has now been confirmed. Lian Original is officially the first brand from the Principality of Liechtenstein to ever get this global accolade.

A National Milestone on the Global Stage

The Luxury Lifestyle Awards, headquartered in New York, are considered the “Oscars” of the luxury world. The organization evaluates over 5,000 brands across 100 countries annually. Including a Liechtenstein-based label in the winner’s circle marks a transformative moment for the nation’s economic and creative identity. Lian Original secured the title of Best Luxury Niche Fashion Brand.

The Leadership of Lian Ospelt

For CEO and Founder Lian Ospelt, this historic “first” is the ultimate validation of a career-long “no-compromise” philosophy. Ospelt transitioned the brand from its roots as a niche quality standard to a globally recognized name. He has successfully positioned his brand from Vaduz as a formidable competitor to the industry’s biggest giants, and is committed to Italian craftsmanship. He follows a zero-inventory, made-to-order model. This approach has demonstrated that the future of luxury belongs to those who value authenticity over mass production.

The Road to Berlin: German Brand Award 2026

The historic 2025 victory is only the beginning of a significant year for the brand. Lian Original has officially entered the final round of the German Brand Award 2026. Managed by the German Design Council, this is the most prestigious honor for brand management in the German-speaking world. The final jury decision is expected at the end of March. A victory would see Ospelt traveling to Berlin in June for the official gala. This event would further cement the brand’s influence in the heart of Europe.

A Vision for 2026

Lian Original is building on this momentum. The brand is already looking toward the Luxury Sustainability Award 2026. It has already received an official nomination. This “Road to 2026” highlights a commitment to a greener, more responsible future for the industry. The 2025 trophy is more than an award. It is the foundation for a new era of Liechtenstein excellence. It proves true luxury is defined by vision, not by the size of the country.

Media Contact:
Lian Original
Lian Ospelt, CEO
Email: info@lianoriginal.com
Website: www.lianoriginal.com