At Lian Original, we believe that true luxury is a journey, not a destination. We are proud to announce that our momentum continues into 2026. Lian Original is officially nominated for the German Brand Awards 2026.
This nomination is a significant milestone that builds upon the foundations we laid together last year. It marks our transition from an emerging name to a recognized leader in the “Conscious Luxury” space.
Building on a Year of Excellence
The nomination by the German Design Council comes on the heels of two major highlights from 2025 that defined our presence in the industry:
- The Prestige Magazine Interview:
Last year, we had the honor of sharing our core philosophy with Prestige. It was a pivotal moment. We shared our vision of merging hand-drawn Vaduz artistry with a modern, community-centric business model.
- The 2025 Luxury Lifestyle Award:
Closing out the year with this win was a powerful validation of our craftsmanship. It proved that our commitment to premium Italian materials and ethical on-demand production meets the highest global standards.
2026: The Year of “Brand Forward”
The German Brand Award is one of the most prestigious accolades for brand management. Being nominated for the 2026 edition—the award’s 10th anniversary—is particularly meaningful. It recognizes that Lian Original is not just a product, but a brand with a soul.
- Innovation in Identity:
While 2025 was about proving our quality, 2026 is about our identity. Our nomination highlights our progress in moving “Brand Forward.” We involve our community in philanthropic decisions. We keep a transparent, sketch-to-leather process.
- A Global Stage:
This nomination places our Liechtenstein-born brand alongside the most innovative companies in Europe. It celebrates brands that show resilience, consistency, and a clear vision for the future.
The Celebration in Berlin
The journey will hopefully lead us to the Uber Eats Music Hall in Berlin on June 25, 2026. As we prepare for the final round of judging, we look back at the milestones of 2025 with gratitude. Those achievements were the stepping stones that allowed us to stand where we are today.
Our mission remains the same: to create luxury that is as conscious as it is beautiful.






