Lian Ospelt with Products

The Soul of Lian Original

Tired of luxury defined by anonymous labels and passive consumption? Lian Original, rooted in Vaduz, Liechtenstein, offers a new paradigm. Every timeless piece is personally designed by founder Lian Ospelt and backed by a Conscious Luxury pledge: a guaranteed 10 CHF from every purchase is donated to community-voted causes. Beyond the design, join our Discord-exclusive Inner Circle to secure guaranteed pre-sale access and participate directly in our annual donation voting. Discover true luxury that is personal, transparent, and defined by the values we share.
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Lian Original Pre-Sale

PRE-SALE: The Lian Original Prestige Collection

A Launch in Connection with the Prestige Interview The anticipation is building, and the moment is almost here. Lian Original is profoundly honored to announce the creation of our most distinguished offering yet: The Prestige Collection. This collection has been meticulously crafted to coincide with a major milestone, the featured interview in the prestigious Prestige
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Luxury Lifestyle Awards

Lian Original Wins Luxury Lifestyle Award 2025!

We are profoundly honored to announce exciting news. We have been named a Winner of the prestigious Luxury Lifestyle Awards (LLA) 2025. This award is in the category of Best Luxury Niche Fashion Brand in Liechtenstein! This recognition is a powerful validation of our vision and serves as a deep honor for our home country
Lian Ospelt sitting with products - Aurora

Lian Ospelt with a Prestige Magazine Feature

Lian Original, Prestige Magazine, and the New Era of Luxury Lian Ospelt is the founding voice of Lian Original with deep roots in the Principality of Liechtenstein. He is featured prominently in a 4-page Interview, in the December 2025 edition of Switzerland’s ultimate luxury flagship, the Prestige Magazine. This feature, published in German, represents a